Social Marketing Conference

October 17, 2007

8:00am-12:00pm

Radisson Hotel Rocheser Airport

175 Jefferson Rd.

Rochester, New York

How Marketing Changes Lives: Social Marketing for Behavior Change

with Keynote Speaker

Dr. William Smith, Executive Vice President

Academy for Educational Development (AED)

Bill Smith is one of the country's most experienced social marketers, is a co-founder of the Social Marketing Institute, an editor of Social Marketing Quartlery, and has authored several books on how to harness the power of marketing to create social change.

This event will also include presentations from other regional and national experts, including case studies from successful campaigns and a tools designed to help nonprofits plan and run their own social marketing campaigns. This event is designed to help nonprofit professionals understand and leverage the power of marketing with the specific goal of changing behavior.

Schedule of Events

8:00am- Continental Breakfast, posters available

 

8:45am- Keynote Address

Bill Smith, Executive Vice President, AED

 

9:45am- Social Marketing for Nonprofit Organizations- Real Life Examples by Kim Laramy, Marketing Strategist, Ethos Marketing and Design

 

This session will explore how the principles of Social Marketing- influencing specific target audiences to make voluntary behavior changes- have been used to help non-profit communicators and marketers.

 

10:30am- Break, posters available

 

10:40am- Creating YOUR Social Marketing Campaign by Tom Reizes, Public Health Representative III, NYS Department of Health

 

Once you've developed an understanding of the basic principles of social marketing, Tom Reizes will provide an overview of CDCynergy- Social Marketing Edition. This interactive, user-friendly tool can help public health professionals and marketers alike to analyze health and to create social marketing programs to address those problems.

 

11:30am- Panel Discussion with all three speakers

 

Noon- End of Conference, posters available

 

$30 Students $50 Nonprofit $60 For profit Ad Council Contributing Members $70 For profit Non Contributing Members

 

Special thanks to our sponsors:

Underwriter- Wegmans Food Markets

Sponsors- Rochester Area Community Foundation; Wilmorite, Inc.

Table Underwriter- Roberts Wesleyan College