Health

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Coaltion to Prevent Lead Poisoning– Roberts Communications

This initiative is focused on ridding our community of lead poisoning by 2010. The Ad Council team has created the theme “Let's Make Lead History” and will be working with the coalition to increase community awareness about the dangers of lead poisoning and how to prevent it. The initial kick-off of these efforts was held in June 2004 with a community education and awareness summit, and a multi-media communications campaign was launched in Fall 2005. Shortly after launch, the City of Rochester successfully passed an ordinance to improve lead poisoning prevention in city homes – the first critical step in making the community lead safe by 2010.

 

Mental Heath Association– Adam Communications

This new project seeks to improve the mental health of targeted groups through an integrated marketing and advertising campaign designed to motivate people suffering from depression and/or anxiety to seek available resources within the community. Currently, there are approximately 97,800 people in Monroe County who experience anxiety disorders each year, and approximately 69,857 people who experience depression each year.

 

Reaching Out for Better Hearing– Catalyst Direct

Reaching Out for Better Hearing is a collaboration of organizations that seeks to improve the hearing health of people age 55 and older in the greater Rochester Area. Right now, there are approximately 60,000 seniors in the greater Rochester area who have not sought treatment for their hearing loss. Through a new community impact initiative, they hope to raise awareness about the impact of hearing loss on general quality of life as well as its impact on the mental and physical well-being of older adults.