Children

Early Childhood Development Initiative- The Verdi Group
The Early Childhood Development Initiative, a twenty-two organization collaborative, aims to mobilize the community to expand and improve developmentally appropriate early childhood services to ensure that every child in Rochester and Monroe County has the foundation to succeed in school and in life. ECDI launched their "Sing, Talk, Play" campaign in early 2005. Monthly calls to 292-BABY have quadrupled and nearly forty percent of the callers reported that they called after seeing the commercial or brochure. An innovative public relations strategy and comprehensive media plan help to make ECDI one of the most recognizable Ad Council campaigns.