Named for Ad Council founder and legendary Kodak Ad man Pete Potter, this award recognizes “a volunteer team — including individuals and organizations — that have succeeded in bringing to life a results-oriented, collaborative initiative that fills a community need; and, in so doing supports the Ad Council’s vision and mission while serving as a role model for other partnerships.”
| 1998 | - | WillPower – Grantmaker’s Forum |
| 2000 | - | Volunteer Connection – United Way |
| 2004 | - | Fair Housing Enforcement Project |
| 2005 | - | Women’s Health Partnership |
| 2006 | - | FutureCare Planning |
| 2007 | - | Coalition to Prevent Lead Poisoning |
| 2008 | - | Sing, Talk & Play with Your Baby – Early Childhood Development Initiative |
| 2009 | - | H20 Hero – Water Education Collaborative |
| 2010 | - | One City Connection Campaign |
| 2011 | - | Underage Drinking Social Marketing Initiative |