Proposal Application Instructions

Before you complete our Project Proposal Outline and apply for Ad Council of Rochester services, be sure to read our Project Review Process and Criteria thoroughly.

I.  Submitting Your Project Proposal

• SUBMISSION DEADLINE - Your completed proposal package must arrive at the Ad Council office no later than Friday, Feburary 15, 2008 for support to commence on July 1, 2008, or Friday, September 19, 2008 for support to commence on January 1, 2009.

• The following components must be included in your proposal packet:
1. A cover letter signed by the Executive Director and a Board Member, endorsing the proposal.
2. Documentation of your 501 (C) (3) status
3. Program/Project Budget Sheet

• Please submit two complete copies of your proposal packet to the Ad Council office; and e-mail the file to Adrienne Cavallaro (adrienne@adcouncilroch.org) as well.

II.  Project/Program Summary    (please limit to two pages)

1. Organization information
   • Name and address of application organization
   • List collaborative partners or attach a list
   • Name of project/program seeking support
   • Primary contact person to answer any questions regarding your proposal (Include all contact info, such as e-mail, FAX, etc.)
2. Provide a 50-70 word summary of the project.
3. What community problem or need does this project address?  Describe the problem/need in terms of how it affects our community and any documentation of its scope and impact (use statistics that help convey the magnitude of the problem/need).
4. What is the central or key message you want to communicate and to whom?
5. What resources (financial and human) will you provide to support this project?
6. How will the community be different 3-5 years from now - assuming your project succeeds?