Communications Audit

The Ad Council's Communications Audit program provides a comprehensive review of your organization's current communication programs and develops recommendations to enhance their effectiveness and efficiency.

Ad Council staff and a group of volunteers from the marketing communications field will work with your group to review existing programs (such as newsletters, events, web sites, e-marketing, direct mail, etc.) and make recommendations for how you can improve upon these programs.

Comprehensive recommendations vary widely by group, but may include establishing consistency between all communications within the context of your brand, streamlining communications, or enhancing and leveraging your database.

Once the recommendations are ready, the Ad Council volunteers will present the recommendations to your group, and provide insight into what your next steps could be.

If you're interested in learning more about our Communications Audit program, please contact us at info@adcouncilroch.org or 585-442-0200.