Brand Development

The Ad Council's Brand Development program is a one-day retreat to help your organization define your brand framework. This brand framework will enable you to better leverage, execute, and "live" your brand in everything you do. Your framework includes your organization's "essence," "promise," "personality," and more specifically, a better understanding of your brand identity and brand equity.

The retreat is preceded by a detailed survey of both participants and your target audiences to assess perceptions and inform the brand development process.

Brand development retreats can be scheduled throughout the year.

If you're interested in learning more about our Brand Development retreat, please contact Todd Butler at todd@adcouncilroch.org or 585-442-0200.