Links
Books
Books on Social Media:
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly By David Meerman Scott
“The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.
When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.”
Books for Non-profits:
The Charismatic Organization: 8 Ways to Grow a Nonprofit By Shirley Sagawa, Deborah Jospin, Jonathan M. Tisch
“The authors offer a framework that allows organizations to go beyond quick fixes and fundraising strategies to a broader paradigm that encompasses community and organization building. What if every person involved with an organization was fully engaged and shared a common goal? What if the efforts of a relatively small ring of staff and board members were amplified by everyone touched by the organization, including current and former volunteers, staff, board members, clients, constituents, funders and supporters? That, the authors show, is the way a charismatic organization operates. The book provides numerous examples of how successful organizations have made this shift, as well as action steps that all organizations can take to perform better.”
CauseWired: Plugging In, Getting Involved, Changing the World By Tom Watson
“With eloquence and enthusiasm borne of deep experience in the world of social change and philanthropy, Tom Watson describes the intersection of causes and technology and shares a compelling vision of a philanthropic future powered by the social web. This is an essential book about one of the Internet’s most important functions: bringing people together to help make our world a better place.”
—Peter Daou, Internet Advisor to Senator Hillary Clinton
“CauseWired is a fascinating look into the rapidly evolving world of the Internet, social networking, and social change. Watson demonstrates how individuals are using new digital outlets and tools—most importantly, blogging, social networking, and online giving platforms—to explore how we may each act to impact the critical events of our day from the 2008 election to Hurricane Katrina and Darfur. His engaging writing style and breadth of perspective help us see not only what is happening today, but what will happen in the years to come as we each act upon our potential to change our world and communities.”
—Jed Emerson, Managing Director for Integrated Performance, Uhuru Capital
“It’s a fascinating read, not least because the principles he outlines for effective online organising are based on his own experiences. He has clearly identified the ways in which the network (Kiva.org) is making a difference, and given us a valuable primer in the ways in which those who want to change the world can make effective use of the tools and services now available.” (BBCNews.com; 11/4/08)
The Influential Fundraiser By Bernard Ross, Clare Segal
“The Influential Fundraiser is dazzling! This is the most original piece of work I’ve seen in the field of fundraising in years—yet it’s down-to-earth, wonderfully readable, and eminently practical. If you’re involved in fundraising, whether major gifts, legacies, direct mail, telefundraising, or just about any other specialty, do yourself a favor: buy this book! If you follow Bernard Ross’ and Clare Segal’s advice, you’ll be sure to raise more money.”
—Mal Warwick, author and president, Mal Warwick and Associates
“How curious are you? Curious enough to dive into the most recent work of Ross and Segal as they apply their vast insights and intuition into developing professional fundraisers? Packed with common sense, intellectual rigor, and practical steps, The Influential Fundraiser explores the psychology of twenty-first century philanthropy and provides key tools for the fundraiser to succeed in this challenging charitable environment.”
—Sue-Anne Wallace, CEO, Fundraising Institute Australia
“Ross and Segal bring fresh perspectives and a host of new ideas to the fundraiser-donor relationship, and The Influential Fundraiser itself is an easy and fascinating read that will be useful on many levels. They have pioneered a new approach in fundraising that will be used for decades to come.”
—Paulette V. Maehara, CFRE; CAE; president and CEO, Association of Fundraising Professionals
Books on Public Relations:
Five Best Books on Public Relations
Other Useful Books:
Good to Great By Jim Collins
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:
- Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
- The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
- A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology
- Accelerators: Good-to-great companies think differently about the role of technology.
- The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.
The Innovator’s Solution By Clayton Christensen and Michael Raynor
“Christensen (business administration, Harvard Business School) teams up with the research director of a major professional services firm to explore why business success is so difficult to sustain. After reviewing the conventional wisdom, they discuss innovation as a predictable process and offer theory-based strategies for, and cases of, sustainable growth. One strategy: develop competencies for future success rather than clinging to those that worked in the past.”
Barnes & Noble Staff Favorite of 2003- “With its unique combination of practical advice and counterintuitive insight, this landmark book, sure to become a classic in the field of corporate strategy, demonstrates that today’s companies must nurture and harness the power of disruptive innovation if they wish to achieve sustainable, long-term growth. Richly deserving of reading and rereading, this is simply and indisputably a great book.”
Cause-marketing for nonprofits: partner for purpose, passion, and profits By Jocelyne Daw
“This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company’s marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.”
The She Spot: Why Women Are the Market for Changing the World — And How to Reach Them By Lisa Witter and Lisa Chen
“The She Spot” offers a practical–and provocative–primer on how nonprofit and advocacy organizations can strengthen their outreach to women.
Leading Change By John P. Kotter
“John Kotter, the world’s foremost expert on business leadership, distills twenty-five years of experience into Leading Change. A must-have for any organization, this visionary and very personal audiobook is at once inspiring, clear-headed, and filled with important implications for the future.
The pressures on organizations to change will only increase over the next decades. Yet the methods managers have used to strengthen their companies—total quality management, reengineering, right sizing, restructuring, cultural change, and turnarounds—routinely fall short. In Leading Change, Kotter identifies an eight-step process that every company must go through to achieve its goal, and shows where and how people—good people—often derail. Emphasizing again and again the critical need for leadership to make change happen, Leading Change provides unprecedented access to our generation’s business master and a positive role model for leaders to emulate.”
Management Challenges for the 21st Century By Peter F. Drucker
“Peter F. Drucker discusses how the new paradigms of management have changed and will continue to change our basic assumptions about the practices and principles of management.”
Articles
- The Man Who Fixed Kellogg By Matthew Boyle and other historical examples (PDF from Bill Murtha)
- Taking Advantage of a Downturn, Harvard Management Update 03/01/08, Sarabjit Singh Baveja, Steve Ellis, Darrell Rigby (PDF from Bill Murtha)
- Marketing During Recession: To Spend or Not to Spend? By Millward Brown (PDF from Bill Murtha)
- Marketing During Recessions: Survival Tactics By Millward Brown (PDF from Bill Murtha)
- Different Approaches to Recession Advertising and Marketing By Carlos Grande (PDF from Bill Murtha)
Blog/e-newsletter ideas
Useful Blogs:
http://www.toprankblog.com/search-marketing-blogs/ http://www.nonprofitmarketingblog.com/
http://www.marketingfornonprofits.org/
Local Media Relations
http://nonprofit.about.com/od/nonprofitpromotion/tp/localmedia.htm
Branding:
http://nonprofit.about.com/od/nonprofitpromotion/fr/branding.htm
My first 100 Days:
http://myfirstonehundreddays.blogspot.com/
Online Donations:
http://afine2.wordpress.com/2009/03/18/future-of-fundraising-is-hiding-in-blackbaud-results/
Important Bloggers in Marketing:
http://www.gettingattention.org/ Nancy E. Schwartz
http://elearningtech.blogspot.com/ Tony Karrer
http://www.nonprofitmarketingguide.com/blog/ Kivi Leroux Miller