How does the Ad Council use your donations?

For every dollar you donate to the Ad Council, we leverage $12.71 in volunteer and in-kind support from the local community. And we provide capacity building services to 150 nonprofit organizations each year, making our community a better place. Now that’s some serious return on investment.

Make a difference in the life of a Rochester-area child, adult, family, or senior by giving to the Ad Council today.


Your contribution directly helps the Rochester nonprofit community.
See a listing of the local nonprofits that benefit from your gift.

Your donation to the Ad Council makes a direct impact
on the quality of life in our community. 

And it means the world to people like Bob, Jessie, and Gates.

At the Ad Council’s Annual Celebration Breakfast this year, a number of people from our community stood up, told their story, and put things in perspective.

Bob is a retired bus driver, but more importantly, the full-time caregiver for his wife, Debbie, who was diagnosed with early onset Alzheimer’s disease at 52 years of age. His loss for words was as powerful a message as any. And in just a few minutes of Bob’s story we witnessed the love, the pressure, the compassion, and the guilt he feels every day. We were reminded how important it is reduce the stress on caregivers by increasing access to and use of respite.

Jessie is a former youth minister, and shared the story of her friendship and personal connection to a teenage girl. The shocking sexual abuse this girl endured from an older brother, reminded the whole room that we all have the power to keep children safe.

Gates is a former Amerks Hockey player who spent more than two years with an artificial heart before receiving a life-saving transplant. Gates shared what it’s like to wake up every morning wondering if that would be the day he would learn a heart was available. His story reminded us of the importance of signing the donor registry.

These important issues—caregiver respite, child sexual abuse prevention, organ donation—are only a few the Ad Council is addressing with the help of so many community partners, businesses, and individuals.

Will you join us today, and be part of these community-changing movements? The work is too important to sit on the sidelines. And we think the rewards of being part of the solution are too great to pass up.