Your donation to the Ad Council makes a direct impact on the quality of life in our community.

And it means the world to people like Loreen.

I was concerned about lead paint issues in my home.  My concerns were legitimate, as results were extremely high from loose paint dust from my seriously deteriorated basement floor paint, which was tracked throughout my home, and my original 1934 windows.

I panicked for my daughter, Brynn, who was just beginning to crawl at the time, and I was afraid to let her touch the floor anywhere in my home. I took the Lead Safe Work Practices course, spent many days working to properly prepare and paint my floor and was diligent in keeping the work contained.  Monroe County lent me a HEPA vacuum, which came in handy for that project and when I replaced my windows.  If I had not been educated, lead paint dust and chips would have been everywhere in my home, from top to bottom.  I would have never thought to take the precautions necessary.

In the back of my mind I was terrified about the possibility that my daughter had high levels of lead exposure and could be negatively affected for the rest of her life.

Brynn’s first birthday was two weeks ago.  I had her blood lead levels tested and I am writing to let you know that her lead levels were a 1!  I am so relieved, because without knowledge the result could have been so devastatingly different.

This letter is to thank you all for caring about the welfare of my child and so many others.   I am eternally grateful and my heart is full when I think of you.  You are doing good and important work!

With gratitude,

Loreen O’Connell

Loreen could be referring to YOU at the end of her note. It’s the financial support of Ad Council donors that make these success stories possible.  In fact, Ad Council donors play an integral role in all of our campaigns.  For the lead poisoning prevention campaign, donors helped to reduce the instance of Monroe County children who tested positive for lead poisoning by 84% since the campaign’s launch in 2006.

How does the Ad Council use your donations? For each campaign like the Lead Poisoning Prevention effort, the Ad Council is able to leverage approximately $185,000 in donated media space and time and agency support.  However, campaigns still cost the Ad Council about $27,000 each to deliver.  That’s where you come in – your support will have a direct impact on the success of our Community Impact Campaigns and will allow the Ad Council to continue making a positive impact on a wide variety of important issues in our community. Make a difference in the life of a Rochester-area child, adult, family, or senior by giving to the Ad Council today.

And when you see or hear a campaign advertisement from the Ad Council of Rochester, simply smile and pat yourself on the back.  After all, you played an important role in making that message possible.

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