Do you wish your organization had more visibility in the community? Are you struggling to find donors and volunteers? Do you need fresh ideas for marketing and communicating your message? If so, the Advertising Council of Rochester may be able to help through the Yates County Nonprofit Marketing Summit and Program & Training Fund.
This morning session will focus on a variety of marketing and communications topics relevant to nonprofits, featuring presentations from experts in the field and an interactive component giving each nonprofit access to the summit’s presenters in a small group setting.
TOPICS & SPEAKERS
- Introduction/Why Marketing Matters for Nonprofits — Todd Butler, President & CEO, Ad Council of Rochester
- Developing a Marketing Plan–on a Shoestring Budget/Identifying Target Audience — Nancy Zawacki, Communications Manager, High Blood Pressure Collaborative, Finger Lakes Agency Health Systems
- Best Practices in Email Marketing/Web-based Tools for Nonprofits — Jean Bezek, Internet Marketing Specialist, Innovative Solutions
- Marketing for Fundraising — Tim Thomas, Senior Account Executive, Advanced Marketing
- Improving Programs to Improve Outcomes (Social Marketing) — Susan Gilchrist, Director of Social Marketing, Ad Council of Rochester
WHEN
Tuesday, November 8 / 8:00am-12:30pm
WHERE
Sarrassins
301 Lake Street
Penn Yan, NY
Directions
REGISTER
We’d like to hear from you. In order to present the topics nonprofits in Yates County want to learn about, we will develop and issue a brief survey via email. To participate in the survey and to ensure that you receive timely updates on this event, please send an email to Shannon Struzik at sstruzik@adcouncilroch.org no later than Friday, August 12th. Your feedback will help us to identify the topics of most interest to Yates County nonprofits and develop a slate of expert presenters specific to those areas.
THANK YOU TO OUR SPONSORS
Daisy Marquis Jones Foundation
The Rochester Area Community Foundation
*One exciting opportunity we’ll be announcing at the workshop is the Yates County Nonprofit Program & Training Fund, made possible through generous grants from the McGowan Fund and the Nord Family Foundation. The Ad Council has developed a series of programs designed to address specific strategic planning and communications barriers faced by nonprofits – you can find details about our programs on the enclosed sheet. The Program & Training Fund will cover a significant portion of the cost of Ad Council programs and is designated specifically for organizations in Yates County. Funding is limited and available on a first-come, first-served basis. Email Shannon Struzik for more details.