Upcoming Sessions:
The Ad Council has a new service being implemented in June 2012. There will be a webinar option that accompanies each Academy session. Video of the Academy will be live-streamed to webinar attendees. If you cannot make it to the Ad Council, feel more comfortable attending from home, or are interested in accessing the recorded presentation and slides after the Academy session is over, you can do so by registering for the webinar option. See below each Academy session description for details on the webinars and how to register. See end for information on registering for the entire Webinar Series.
June 7 The New Face of Corporate Giving
Are you keeping up?
Nonprofit professionals around the country are living through a major shift in corporate giving.While factors like supporting the communities they live in and being good corporate citizens are still important to many companies, in today’s business climate, dollars to give back are limited and calculated. Philanthropic dollars are viewed as a marketing investment rather than simply charitable giving. Get insight into how corporate support decisions are being made, and how to be more successful in this critical area.
June 26 Improve Effectiveness and Show Impact with Market Research
Academy Session presented by:
Jeff Gutenberg, Ph.D., Associate Professor, SUNY Geneseo, School of Business. Former Director of the SUNY Geneseo Survey Research Center. Founder, BRX Global Research.
This session will teach participants how to use the tools of market research to measure organizational success. Most non-profits are trying to impact populations by changing the way they think and/or how they behave. Measuring success in these areas has many easily recognized benefits, but knowing how to do so accurately requires knowledge of the tools of marketing research. Topics include:
- How to decide what research methodologies to use
- How to analyze research results
- The ten most common mistakes in research
- Why “statistical significance” isn’t important
- Using online survey programs
When & Where
8:30-10:30 am [EST]
274 N. Goodman St., Ste. B269
Rochester, NY 14607
Cost
Nonprofit or Member: $25
Non-member: $35
Webinar:
When
8:30-9:30am [EST]
Cost
Nonprofit or Member: $39
Non-Member: $49
July 31 Volunteers: Attracting, Managing and Retaining Them
Academy Session presented by:
Heather Mills, Program Director, Big Brothers Big Sisters,
Katelin Ryan, Director of Communications & External Relations, Ad Council of Rochester,
Josh Griffin, Assistant Account Executive, Butler/Till Media Services
Find yourself wishing that you had a more robust volunteer program? Maybe you are looking for more volunteers, better volunteers, volunteers with more of a purpose for your organization, or maybe it’s a whole new way in which volunteers can be used to live out your organization’s mission. Hear nonprofit professionals with great volunteer and internship models speak about their success and experience, and offer advice firsthand.
When & Where
8:30-10:30 am [EST]
274 N. Goodman St., Ste. B269
Rochester, NY 14607
Cost
Nonprofit or Member: $25
Non-member: $35
Webinar:
When
8:30-9:30am [EST]
Cost
Nonprofit or Member: $39
Non-Member: $49
August 28 Public Relations
Academy Session presented by:
Barbara Pierce, President and Managing Member, Tipping Point Public Relations
When & Where
8:30-10:30 am [EST]
274 N. Goodman St., Ste. B269
Rochester, NY 14607
Cost
Nonprofit or Member: $25
Non-member: $35
Webinar:
When
8:30-9:30am [EST]
Cost
Nonprofit or Member: $39
Non-Member: $49
Sept 25 Is Digital Advertising Right For You?
Academy Session presented by:
Bob Burch, Digital Media Supervisor, Martino Flynn,
Stephanie Garvia, Program Manager, Ad Council of Rochester
With digital media in a constantly evolving state, many marketers often find themselves overwhelmed and brimming with questions. Where do I start? How does it work? Is it affordable? Can this be done in-house, or should the work be outsourced?
In this session, we’ll discuss recent trends in the world of digital media, including best practices for search engine marketing, social media, and mobile marketing. Topics to be covered include:
- Setting measurable goals (awareness vs. direct response)
- Choosing the right tactics
- Tools of the trade
- Evaluating performance
When & Where
8:30-10:30 am [EST]
274 N. Goodman St., Ste. B269
Rochester, NY 14607
Cost
Nonprofit or Member: $25
Non-member: $35
Webinar:
When
8:30-9:30am [EST]
Cost
Nonprofit or Member: $39
Non-Member: $49
Oct 30 Consumer Behavior and Trends
When & Where
8:30-10:30 am [EST]
274 N. Goodman St., Ste. B269
Rochester, NY 14607
Cost
Nonprofit or Member: $25
Non-member: $35
Webinar:
When
8:30-9:30am [EST]
Cost
Nonprofit or Member: $39
Non-Member: $49
Nov 27 Is the Newsletter Dead?
Academy Session presented by:
SIGMA Marketing Group
When & Where
8:30-10:30 am [EST]
274 N. Goodman St., Ste. B269
Rochester, NY 14607
Cost
Nonprofit or Member: $25
Non-member: $35
Webinar:
When
8:30-9:30am [EST]
Cost
Nonprofit or Member: $39
Non-Member: $49
Webinar Series
Register for the Webinar Series and benefit from each and every webinar streamed by the Ad Council in 2012. As a perk of registering for the webinars, you will have access to the recorded presentations and the PowerPoint decks in a protected location online after the webinars are over.
Cost
Nonprofit or Member: $199
Non-Member: $249
Academy Series Sponsored By
Webinar Series Sponsored By
To learn more about these programs, please call 585-442-0200 x208
or email info@adcouncilroch.org.