Contact Us

The Ad Council's talented and creative staff has more than 60 years combined marketing experience, including work with literally hundreds of nonprofits. Please feel free to contact us with a question by phone, mail, or email using the link below. Advertising Council of Rochester 274 N Goodman St, Suite B269 Rochester, NY 14607 Phone: 585-442-0200 Fax: 585-442-0204 Email: info@adcouncilroch.org Our Staff Todd Butler - President & CEO todd@adcouncilroch.org Adrienne Cavallaro - Program Manager adrienne@adcouncilroch.org Susan Gilchrist - Director of Social Marketing susan@adcouncilroch.org Katelin Ryan - Community Outreach Manager katelin@adcouncilroch.org Shannon Struzik - Director of Community Engagement and Development shannon@adcouncilroch.org Interns Claire Albertson calbertson@adcouncilroch.org Stephanie Lesko slesko@adcouncilroch.org Click here to learn more about internship opportunities with the Ad Council.

H2O Hero

Program Goal There are few resources more precious to us than our fresh water supply. But we all recognize that in some areas, pollution is a real issue. A 2006 survey we conducted indicated 50% of area residents believe industry is the biggest polluter, when in reality, 80% of the remaining water quality impacts are from what is called nonpoint source pollution – mainly stormwater runoff. Our goal was to help ordinary citizens understand the power of simple behavior changes to make significant improvements to water quality. The Approach The creative team at Sigma Marketing worked with internationally-renowned illustrator David Cowles to develop Larry, ...

About

Since 1950, the Ad Council of Rochester has been the country’s only community-based service organization committed to bringing voice to community issues and needs in partnership with nonprofit organizations from all segments of the community. With the community as our client, we do this in two ways: by creating impactful public service campaigns and building capacity within the nonprofit organizations we serve. We do this with the generous support of 31 local media outlets, 75 local businesses, and a cadre of over 350 dedicated volunteer marketing professionals. Board of Directors History of the Ad Council Lantern Award Winners Nonprofits Served

Lead Poisoning Prevention

Program Goal In 2005, this campaign was developed to help address the fact that hundreds of children are lead poisoned in Monroe County each year. A small amount of lead paint dust can cause irreversible brain damage to young children, and can have a devastating lifelong impact, starting with learning disabilities, trouble in school and problems with impulse control that can ultimately lead to real impacts on public safety. It is a problem that effects all of us. With the help of Roberts Communications, we took a social marketing approach to this multi-faceted problem, fully evaluating all of the influences on the ...

History

[caption id="attachment_461" align="alignright" width="208" caption="Waldo "Pete" Potter"][/caption] The Advertising Council of Rochester was founded in 1950 by a group of "Rochester ad men" who were gathered together by Waldo "Pete" Potter. Pete was Kodak's Director of Advertising, and a member of the board of directors of the Association of National Advertisers and the Advertising Council. The Ad Council was officially incorporated on June 29, 1950. We consider Dec. 2, 1949 as the date of conception for the organization. On that evening, at the "Rochester Advertising Dinner of 1949," Pete Potter was honored for his accomplishments and community collaborations. Pete had just been named chairman ...

Events